PUBLIC RELATION COMMUNICATIONS
Public Relation communications is a process of strategic action and communication to build relationships between organizations and their audiences. They create accurate and engaging narratives to advance their agenda, a process of strategic action and communication. Public Relations can be used to safeguard, enhance or build reputations through the media, social media, or self-produced communications. A good PR practitioner will research the organization, identify the positives and translate them into messages into positive stories. When dealt with crisis, the PR specialist can develop the most suitable responses and reduce the damages.
Several tools for effective communication employed by a public relations specialist includes
- Writing and distributing press releases
- Speech writing
- Writing pitches and sending them directly to journalists
- Creating and executing special events designed for public outreach and media relations
- Conducting market research on the firm or the firm’s message
- Expansion of business contacts via personal networking or attendance and sponsoring at events
- Writing and blogging for the web (internal or external sites)
- Crisis public relations strategies
- Social media promotions and responses to negative opinions online
Action Plan
The right target audience is the culmination of having an in-depth knowledge on the goals of the organisation and the nuances of the industry the organisation operates in. Key messages ought to be tailored to resonate specifically with the target audience. It must be simple and effective. Choosing the appropriate channels to disseminate key messages would vastly aid in its effectiveness. This is achieved through research and understanding how the target audience consumes your content. How said content is communicated is just as important as what is communicated. Content type should attract and engage audiences while promoting the reputation of the organisation. However, an organisation’s objectives must be relevant to the content type chosen. The timing of when to release your key message and how it would be received amidst the many distractions, trends and sentiments.
Crisis Communications
The purpose of these strategies is to ensure that everyone within the organisation are consistently and immediately kept in the loop with relevant and immediate information during the course of the emergency. Which streamlines emergency responses during times of heightened pressure. Therefore, swift, immediate, accessible and relevant communication are essential elements to manage a crisis.
Collecting and monitoring information regularly to understand what strategies could be applied. Managing the potential exposure to crisis is essential. Therefore relevant information gathered has to be promptly disseminated to specific groups of people as the emergency unfolds.
Response time is important to manage the perception the public has of an organisation. As the longer it takes for an organisation to address negative public feedback, the less the public are willing to engage with them. Which would result not only in the diminishing reputation but also the loss of clients and customers. Therefore, an always ready approach will ensure that the long term reputation of an organisation remains strong even during times of crisis. As trust between organisation and customers is crucial for fostering relationships.
The promptness to address negative issues is a double-edged sword. Knowing when and what and how to reply. Hence addressing the matter has never been more important.
Dreambox Studio serves as an agency for Advertising, Public Relations, and Marketing Communications. Their diverse portfolio has displayed the passion for their clients to attain success in every campaign. With their experience and capabilities to deliver quality work, the power of information, communication and media shall be within your finger tips.
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